Texas A&M University
Mays Business School
Overiew
The mission of the Mays school is to foster a vibrant learning organization, creating impactful knowledge and developing transformational leaders – in the service of advancing the world's prosperity.
But after years of organic growth, competing strategies, and lack of centralized coordination, the Mays digital experience has become fragmented and inconsistent; its powerful message obscured.
The strategic goals and direction for our project were:
Extend awareness of the Mays brand, vision, and mission – within and beyond Texas
Improve recruiting and acquisition of diverse, top quality students – particularly in the MBA and masters programs
Facilitate, strengthen, and extend the Mays network - where it impacts job opportunities, lifelong engagement, and brand advocacy
Guide the creation and implementation of an omnichannel digital strategy to illustrate the dynamic Mays academic environment and global impact
Collaboratively craft a governance structure to ensure the consistency and quality of content creation
Research + Findings
During the initial discovery phase, our team focused on understanding the Mays Business School digital experience. The key discovery efforts included reviewing existing analytics and material, analyzing the current environment, conducting stakeholder interviews, and doing audience research. The goal was to develop an understanding and a roadmap to implement our recommendations in phase II.
Design
Below are a few hi-fidelity comps we presented to the client.
